Susan Agliata

Media Play News 40 Under 40. Parks Associates Top Leader in Technology.

I cofounded Aporta, the decision layer for film and television production, bringing incentives, locations, and local ecosystems together across 120+ jurisdictions. I also run Quella Collective, a strategy and advisory studio for companies, founders, and teams navigating growth in media, tech, and culture, increasingly with AI at the center of how the work gets done.

Before that, I spent fifteen years building partnerships, launching products, and growing revenue at Google, Samsung, Skillshare, The New York Times, and VICE Media. Most of my work is some version of the same problem: a company has a real opportunity but no clear path to capture it. I translate that into a strategy, build the partnerships, and stand up the operating model that makes it work. Increasingly, that operating model is AI-native.

AI is changing the cost of analysis, content, and execution at the same speed the media economy is fragmenting. I help teams figure out where AI actually moves the needle for their business, and build the workflows and partnerships to capture it.

I've lived in five countries across the US and Europe, which shapes how I think about expansion, partnerships, and the parts of a market that don't show up in a deck.

I'm based in Williamsburg, Brooklyn, and currently taking a small number of fractional engagements through Quella Collective. If you're working through growth, partnerships, international expansion, or putting AI to work in a media or tech business, get in touch.

Currently booking fractional engagements through Quella Collective.

My Expertise

Strategic Partnerships

Sourcing, structuring, and operating partnerships with platforms, content owners, device makers, and global teams.

Growth and Revenue

Building strategy and the operating model behind it: new revenue lines, multi-channel monetization, and the org work that makes growth repeatable.

CTV, Smart Devices, and Mobile

Years inside the smart device, CTV, and mobile ecosystems, matching products and platforms to the markets that will actually adopt them.

International Expansion

Helping companies enter new countries with a real read on competitive dynamics, regulatory context, and how local teams need to operate.

Founder and Executive Advisory

Advising founders, content owners, and creators on strategy, partnerships, monetization, and the calls that come with scaling a media or tech business.

AI Strategy and Implementation

Helping media and technology teams identify where AI actually moves the needle, then standing up the workflows, partnerships, and operating practices to capture it.